We audit a lot of IT consultancy websites. The most common revenue leak is not the design — it is an enquiry that lands in a shared inbox, gets read on a phone between site visits, and is never followed up.
Every form becomes a deal
Website forms should create a record in the CRM, not just an email. The record carries the page it came from, the campaign that produced the click and the time it arrived, so nothing depends on someone remembering to forward it.
- Form submission fires a webhook into Pipedrive or Monday CRM
- Deal is created in a defined stage with an owner assigned
- Source, campaign and landing page stored as custom fields
Follow-up on a timer
Set an automation that flags any new enquiry untouched after two hours during business hours. Speed to first response is the single strongest predictor of whether an IT support enquiry converts.
Close the reporting loop
Once deals carry a source, your marketing reporting stops being guesswork. You can see which service page, which article and which ad produced signed contracts rather than clicks.