Most MSP LinkedIn pages are a feed of vendor reposts and office birthdays. The accounts that generate enquiries do something simpler: they show the work.
The four post types
Rotate these and you will never run out of material. Each one can be drafted from a support ticket, a project retro or a client conversation.
- The fix — a real problem you solved this month, anonymised
- The warning — a threat or deadline your clients should know about
- The opinion — where you disagree with common IT advice
- The proof — a result, a certification, a client milestone
Founder page beats company page
Company pages get a fraction of the reach. Publish from the founder or technical director and re-share to the company page. We ghostwrite from a monthly thirty-minute recorded call, so nobody has to sit and write.
Measure replies, not likes
The metric that matters is inbound conversations. Track comments from named prospects and direct messages, and connect them back to the campaign in your analytics portal.